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Your business, ready to answer

Talk to your data.
Know where to focus.

We turn scattered business data into one trusted system - live dashboards, proactive alerts and an AI analyst trained around the way your company actually works.

Free 30-minute live demo

Choose a time with Nikita

No sales relay. You will speak directly with the person who designs the solution.

Prefer email? Write to Nikita

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See how it works
Built for real operating data15 years in analyticsDirect expert access
AI Analyst
Live data
Margin analysisUpdated 2 min ago
Ask anything about your business data
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Trusted to make complex data useful

Not just another chatbot

Intelligence is only as good as the data underneath it.

That is why we build the whole system. Your analyst does not guess from uploaded spreadsheets. It works on a clean, governed data model designed around your business.

01
⌁

Data foundation

We connect ERP, CRM, finance, sales, stock and marketing data. Then clean, reconcile and model it into one source of truth.

  • Connected sources
  • Reliable definitions
  • Automated refresh
02
▥

Operational dashboards

Keep a live view of the business. Track performance, spot exceptions and drill from a headline KPI down to a product or transaction.

  • Role-specific views
  • Interactive drill-down
  • KPIs that drive action
03
✦

Your AI analyst

Ask questions in plain language. Get answers grounded in your governed data, with charts, explanations and actions you can automate.

  • Business-aware answers
  • Email and Telegram alerts
  • Always available
What this looks like in practice

One view of the business.
Every answer within reach.

Dashboards show you what to monitor. The analyst helps you investigate what you did not know to look for.

SALES & MARGIN

Know which growth is actually profitable.

See revenue, contribution margin and returns by product, customer, market and salesperson.

Sales profitability dashboard showing revenue, contribution margin and returns by product, customer, market and salesperson

Sales profitability dashboard showing revenue, contribution margin and returns by product, customer, market and salesperson
FINANCE

See the full financial picture before month-end.

Cash flow dashboard showing cash position, receivables, payables, forecast and upcoming payments

Cash flow dashboard showing cash position, receivables, payables, forecast and upcoming payments
INVENTORY & SUPPLY

Know what needs ordering before stock runs out.

Inventory dashboard showing stock coverage, supplier lead times and urgent reorder priorities

Inventory dashboard showing stock coverage, supplier lead times and urgent reorder priorities
Built around your operation

Start where the cost of not knowing is highest.

We adapt the model to the economics and decisions of your industry, not the other way around.

01

Wholesale & distribution

Margin, inventory, purchasing, debtors and supplier performance.

Industry use case

Wholesale & distribution

Bring every commercial and operational signal into one view, so growth is measured by contribution rather than revenue alone.

  • ✓Connect sales, purchasing, stock, logistics and finance data
  • ✓Track true margin by order, product, customer and salesperson
  • ✓Flag slow-moving inventory, overdue debt and margin leakage early
THE OUTCOMEA daily operating view that shows where cash and margin are being lost.
Discuss this with Nikita
02

E-commerce & retail

True SKU profitability after ads, fees, returns and fulfilment.

Industry use case

E-commerce & retail

See the economics of every product after the costs that storefront reports normally leave out.

  • ✓Combine orders, advertising, marketplace fees, returns and fulfilment
  • ✓Measure contribution margin by SKU, campaign and channel
  • ✓Automate alerts when acquisition cost or return rates break target
THE OUTCOMEA clear answer to which products and channels are genuinely profitable.
Discuss this with Nikita
03

Finance & services

Project profitability, budget control, cash visibility and resource burn.

Industry use case

Finance & services

Turn finance, time and delivery data into an early-warning system for profitability and cash flow.

  • ✓Unify budgets, invoices, payroll, projects and pipeline data
  • ✓Monitor budget variance, utilisation and project contribution
  • ✓Forecast cash pressure and surface exceptions before month-end
THE OUTCOMEFaster financial decisions without waiting for another spreadsheet cycle.
Discuss this with Nikita
04

Real estate & operations

Asset performance, occupancy, maintenance cost and operational exceptions.

Industry use case

Real estate & operations

Understand the performance of every property or operating unit from portfolio level down to a single cost event.

  • ✓Connect leases, occupancy, utilities, maintenance and finance
  • ✓Compare yield, cost and service performance across assets
  • ✓Spot unusual expenses, vacancies and recurring maintenance issues
THE OUTCOMEOne portfolio view with the ability to investigate every exception.
Discuss this with Nikita
From scattered data to daily decisions

A clear route to a system your team trusts.

  1. 01

    Live demo

    See how trusted data, live dashboards and an AI analyst could improve the way your business makes decisions.

    30 minutes - tailored demo and discussion

    How it works

    Live demo

    A practical walkthrough shaped around the questions, bottlenecks and opportunities that matter to your business.

    • ✓Explore the decisions your team could make faster
    • ✓See dashboards, conversational analysis and proactive alerts in action
    • ✓Discuss where better visibility could create the most value
    THE OUTCOMEA clear view of what the system could do for your business and the right next conversation.
    Discuss this with Nikita
  2. 02

    Foundation and model

    We connect and clean your sources, define business logic and validate the numbers with your team.

    Typical output - one trusted data model

    How it works

    Foundation and model

    The reliable layer underneath every dashboard, answer and automated alert.

    • ✓Map and connect the relevant source systems
    • ✓Clean, reconcile and model the data
    • ✓Agree definitions and validate results with business owners
    THE OUTCOMEOne trusted model that gives every user the same answer.
    Discuss this with Nikita
  3. 03

    Dashboards and analyst

    We create operational views and train the analyst around your model, terminology and access rules.

    Typical output - live views, answers and alerts

    How it works

    Dashboards and analyst

    Dashboards provide the operating view. The AI analyst lets people investigate and act in plain language.

    • ✓Create role-specific dashboards with interactive drill-down
    • ✓Ground the analyst in governed business definitions
    • ✓Configure proactive email or Telegram alerts
    THE OUTCOMEA system that monitors the business and answers the next question.
    Discuss this with Nikita
  4. 04

    Test, launch and improve

    We validate on real decisions, train users and refine the system as new questions appear.

    Launch outcome - a dependable daily workflow

    How it works

    Test, launch and improve

    Real-world testing turns the first release into a dependable part of daily operations.

    • ✓Test against real decisions and edge cases
    • ✓Train users and document the important workflows
    • ✓Refine rules, alerts and views as the business evolves
    THE OUTCOMEA trusted analytics capability that improves with everyday use.
    Discuss this with Nikita
“Instead of spending hours gathering information from different sources, our team can quickly access the key figures needed for daily decision-making.”
Aleksandrs GnedovsCEO, Conway Solutions
Nikita Kokurins, founder of Let Data Lead15

years in analytics
and business intelligence

Direct access to the expert

Built by people who understand both the numbers and the business.

Let Data Lead is led by Nikita Kokurins, a data analytics specialist with 15 years of experience turning complex operational data into clear decisions.

No oversized consulting team, no account-manager relay. You work directly with the person designing your solution.

Nikita Kokurins Founder, Let Data Lead

SEE WHAT YOUR DATA COULD DO.

Let's make it useful.

Book a live demo to see the dashboards and AI analyst in action, then discuss how the same approach could improve decisions in your business.

Free 30-minute live demo

Choose a time with Nikita

No sales relay. You will speak directly with the person who designs the solution.

Prefer email? Write to Nikita

Calendar not loading? Open Calendly in a new tab.