All your business data. One trusted view.

When your data lives in too many places

Your CRM has customers and pipeline. Your ERP has orders and stock. Finance has costs and cash. Advertising platforms have campaign spend. Spreadsheets fill the gaps. Looking at each report separately can leave you unsure which figures to trust or what needs attention.

We bring the relevant sources together, clean and reconcile the data, agree on the definitions with your team, and create one model for reporting. You get a clear view of sales, margin, cash, stock and marketing performance without manually joining exports every week.

What we can connect

• CRM and ERP data, including customers, orders, purchasing and inventory
• Finance and banking exports, including invoices, costs and payments
• Online store, marketplace and advertising data
• Excel and CSV files where important processes still live in spreadsheets

The exact integration depends on your systems and access. We review that before defining the project scope.

What you get

A validated data model and dashboards built around the decisions your team actually makes. Depending on the project, that may mean profitability by product or customer, stock and reorder visibility, cash and debtor reporting, or a combined view of advertising spend and real sales margin.

We can build analytics in Power BI or Qlik where those tools fit your environment. The work starts with the underlying data and business definitions, not with a dashboard template.

Who does the work?

You work directly with Nikita Kokurins, founder of Let Data Lead and a business intelligence specialist with 15 years of analytics experience. We work with wholesalers, distributors, retailers, e-commerce businesses and other teams whose decisions depend on data from several systems.

Tell us which sources you use and which questions you cannot answer today. We will discuss the smallest useful first view and what it would take to build it.