Privacy Policy
Last updated: October 20, 2025
This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws.
1. Data Controller
This website, letdatalead.com, is operated by:
Company: SmartyPlans LLC (DBA Let Data Lead)
Registered Address: 1309 Coffeen Avenue, STE 2799, Sheridan, WY 82801, USA
Email: hello@letdatalead.com
SmartyPlans LLC (“we,” “our,” or “us”) is the data controller responsible for processing your personal data.
2. What Data We Collect
- Contact Data: Name, email address, and any message details provided through contact forms or Calendly booking links.
- Booking Data: Date, time, and topic of meetings scheduled via Calendly.
- Usage Data: IP address, browser type, device information, operating system, referral URLs, pages visited, time spent on pages, and general interaction patterns (collected via Google Analytics, Hotjar, and Facebook Pixel).
- Technical & Tracking Data: Cookies and similar technologies used for analytics and website performance improvement (see our Cookie Policy).
We do not collect sensitive data such as health, political, or religious information.
3. Purpose and Legal Basis of Processing
We process your personal data for the following purposes:
- To respond to contact requests and inquiries — based on your consent.
- To manage meetings and bookings via Calendly — necessary for pre-contractual steps or service performance.
- To analyze website usage and improve user experience — based on your cookie consent.
- To ensure website security and performance — based on our legitimate interest.
For more information about how we use cookies and similar technologies, please refer to our Cookie Policy.
4. Analytics & Third-Party Tools
Google Analytics (Google LLC, USA) helps us measure website performance and user behavior such as page views, session duration, and referral sources. IP addresses are anonymized. More details: Google Privacy Policy and Data Safeguarding.
Hotjar (Hotjar Ltd, Malta) provides anonymized insights into how visitors interact with our pages (clicks, scrolling, navigation). It does not record personal data like names or emails. More details: Hotjar Privacy Policy.
Calendly (Calendly LLC, USA) is used for booking calls and meetings. It stores the data you submit for scheduling purposes only. More details: Calendly Privacy Policy.
Facebook Pixel (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland) is used for marketing and conversion tracking to measure the effectiveness of ads and deliver personalized advertising on Facebook and Instagram. More details: Meta Privacy Policy.
5. Data Sharing
We only share data with the trusted providers listed above for the purposes described in this policy. We do not sell, rent, or trade your personal information.
6. Data Retention
We retain data only as long as necessary for the purposes described or as required by law:
- Analytics data: up to 26 months (Google default).
- Booking and contact data: up to 12 months after the last interaction.
7. Your Rights
Under GDPR, you have the right to:
- Access your personal data.
- Request correction or deletion.
- Withdraw consent at any time.
- Object to processing based on legitimate interests.
- Lodge a complaint with your local Data Protection Authority (for EU visitors).
To exercise your rights, please contact hello@letdatalead.com.
8. Data Security
We apply appropriate technical and organizational measures to protect your information from unauthorized access, alteration, or misuse. While no system is fully secure, we continuously work to safeguard your data.
9. Changes to This Policy
We may update this Privacy Policy occasionally. The latest version will always be available at letdatalead.com/privacy-policy.
10. International Visitors & U.S. Privacy Rights
Our website is operated from the United States under SmartyPlans LLC (DBA Let Data Lead) and governed by both GDPR and U.S. privacy standards. If you are located in the United States, you may have rights under laws such as the California Consumer Privacy Act (CCPA/CPRA) or other state privacy regulations.
We do not sell or rent your personal information. You may contact us at hello@letdatalead.com to request access, correction, or deletion of your data. We will review and respond in accordance with applicable privacy laws.